SEO & LLMO Frequently Asked Questions — DomainGuard.au

SEO (Search Engine Optimisation) optimises your website to rank in traditional search engines like Google and Bing. LLMO (Large Language Model Optimisation) optimises your content so AI assistants like ChatGPT, Claude, Perplexity, and Gemini can find, understand, and recommend your business when users ask them questions. In April 2026, both are essential because more than 40% of Australian product and service research now happens through AI assistants.

Local SEO typically shows movement in 4–8 weeks and meaningful results in 3–6 months. National SEO usually takes 6–12 months for competitive industries. LLMO citations can appear within 2–4 weeks because AI models index and re-index content faster than traditional search engines. Results depend on your starting position, competition, and content cadence.

DomainGuard.au pricing: Local SEO from $600/month, National SEO from $1,200/month, E-commerce SEO from $2,000/month, Enterprise SEO from $5,000/month. LLMO add-on is $500/month. All in Australian dollars. There are no lock-in contracts and management fees are separate from any ad spend on PPC.

Not entirely — but it is taking a significant share. By April 2026, Google AI Overviews appear on roughly 60% of informational queries and zero-click answers are at all-time highs. Australian businesses still need traditional SEO for transactional and local-intent searches, but LLMO is now mandatory for being cited inside AI answers.

AI assistants prefer content that is: factual and verifiable, well-structured with clear headings, written in answer-first style with TL;DR sections, marked up with schema.org (FAQPage, Article, Service), regularly updated with date-modified signals, and cited by other authoritative sources. Conversational, citation-friendly content outperforms keyword-stuffed pages.

PPC delivers immediate traffic while SEO and LLMO build over months. We recommend PPC during the first 3–6 months of an SEO campaign to maintain lead flow, and then scale PPC up or down based on what your organic results are doing. Many of our clients run all three in parallel because each captures different intent.

No reputable agency can guarantee a #1 Google ranking — and any agency that does is misleading you. What we guarantee is a transparent strategy, monthly reporting on visibility, traffic and conversions, and a measurable improvement plan reviewed every 90 days. Your contract is month-to-month, so we have to keep delivering to keep your business.

LLMO citation building is the practice of getting your business mentioned across the sources that AI models trust — directories, industry publications, government registries, podcasts, and structured data feeds. When ChatGPT or Perplexity sees your business mentioned consistently across these sources, it learns to recommend you when users ask relevant questions.